Outsourcing Directory

Fixing Broken Outsourcing Processes

In an article appearing in Computer World on July 23, 2007 entitled When to Fix a Broken Process, Bart Perkins of Leverage Partners, Inc., explores a question that many ask: whether it is better to improve your process before or after you outsource.  Mr. Perkins aptly points out that there are pros and cons to each approach and that the ultimate answer, in large part, depends on the state of the customer at the time of the outsourcing. Read More »

Outsourcing in Insurance Claims Processing

Claims processing is one of the cornerstones of outsourcing in the insurance industry.  This primarily back-office task is often seen as a great opportunity to save money ¨C as it is primarily ministerial, not customer-facing and based on specific rules and guidelines.  Many insurers have grasped this concept and moved their processing to lower-cost offshore locations. Read More »

Responding to the “Seven Myths of Outsourcing”

The Wall Street Journal article dated June 16, 2007 and entitled “The Seven Myths of Outsourcing” (at this link) is a great survey of significant issues arising in outsourcing deals. While it points out certain major flaws in the deal-making process, however, it fails to scratch below the surface to the misaligned incentives that give rise to this deal structure. Understanding those reasons is important, too, as seemingly illogical behaviors often has perfectly rational explanations underlying them.

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Do It Yourself Outsourcing?

According to a recent article found on ZDNet UK (here), more and more U.S. companies are participating in “do-it-yourself” (DIY) outsourcing. This has caused a slow down among outsourcing consultants and law firms – all of which suffer when companies take on outsourcing themselves. What is being gained and lost in this transition?

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What Not to Do in an Outsourcing Negotiation

The tales and travails of bad outsourcing agreements are probably as legendary as the stories of legions of foreign workers taking away American jobs. Yet, we don’t hear much about the agreements that lead to engagements gone wrong, to service levels not met or in worst case, services not being provided. Of course, a good number (if not the majority) of outsourcing agreements and engagements are just what they should be, but there are a number of pitfalls that the less than savvy business owner may fall into, and here they are:

1. Do you know your outsourcing vendor? That is to say, who do they do work for? How long have they been doing this work? And can they accommodate your transaction volume today? One, two, three and five years from now? Your best bet is to select a vendor that is an expert in the work you’re looking to outsource. Your company does not want to be any vendor’s test case.

2. Under what legal jurisdiction does your outsourcing vendor reside? In the event of legal proceedings, what will be required – foreign counsel, proceedings in another legal system? Consider what that may cost, in terms of time, travel and dollars.

3. What are the terms of your agreement? That is to say, it doesn’t really matter what the price is, if that price comes at the expense of a multi-year agreement without sufficient termination rights or options. If services are consistently provided at levels that do not meet contractual service levels, your company should have the right to terminate that statement of work (at minimum), or the vendor, for cause.

4. Based upon the value of those services, the value of your company, and the applicable risk associated with an act of negligence or worse, does your agreement contain the appropriate levels of insurance coverage to mitigate said risk? For example, in the event of a PHI breach, what would be the estimated costs to counter such event?

What not to do in an outsourcing negotiation is also a lot of common sense. Know your vendor, know your company’s needs, and do your homework to know where you expect to be in one, two, three and five years from now. And, finally, important while negotiating, and of the utmost every day after: governance and communication – regardless of where or to what vendor you source your work, your company still owns the work, and thus your company must manage it.

The “Lift and Shift” Dilemma

The idea of picking up or lifting a particular lot of work, and sourcing (the shifting) to a vendor is not new. And, the reasons for so doing are not new either. However, as more and more companies, of all sizes, further mature in their outsourcing experience and strategy, the “lift and shift” of work for purely monetary reasons is diminishing. Of course, many companies have since found that the ROI does not materialize, and the ongoing management responsibility remains. Thus, rather than just move the work, move the work in a better, smarter way. Companies are now looking to their vendor partners to assist not only in the lift and shift, but in the transformation of the work - what can we do better, faster, and of course, cheaper.

The dilemma remains, for both Company and Vendor, in that improvements, efficiencies and that transformation so desired by the Company, must be able to be implemented and adapted.

A Tale of Two Outsourcing Deals

I recently had the opportunity to represent an outsourced services supplier in one deal and a new outsourced services customer in another.  In both deals, the other side provided the paper.  The experience left me even more sure that a better way must exist for these deals.

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Monitoring Vendor Staffing Levels

There is a new buzz in operations areas regarding Staffing Accuracy. Staffing Accuracy is the measure of actually supplied staff versus planned staffing in each interval of the staffing forecast. I expect good vendor managers to forecast staffing levels using the same intervals used in forecasting.

Without accurate transaction volume forecasts, staffing forecasts are meaningless. However, staffing accuracy tells a different story. Where volume forecast accuracy indicates how well you can predict transaction volumes, staffing accuracy indicates how well your vendor meets the staffing needs of the program.

Great operations experts will use root cause analysis to understand why more or less staff was provided in an interval than expected. And you know the vendor is focused more on situations where they’ve provided too many resources (which raises their cost of operations, or increases their revenue in $ per hour arrangements)! However, failure to provide adequate staff can cause the best programs to unravel. Effective vendor managers focus on staffing accuracy to ensure vendors perform well. As a result, vendors focus on attrition and attrition replacement training classes more, as well as normal training classes required to meet the volume forecasts. Planning these classes far enough in advance can be difference between having a terrific or terrible peak season – and vendor managers will begin to do this if they want to be successful.

This metrics is so important, you may want to incent your vendors and vendor managers on accuracy and timeliness of staffing plan submissions. However, keep in mind that meeting the staffing plans that still don’t deliver desired SLAs shouldn’t give anyone a free ride.

Do you track staffing forecast accuracy? How do you do it? Share your ideas with us!

A Governable Outsourcing Deal - Part III

Addressing Complexity

Complexity is the first thing that we must change to facilitate the development of governable outsourcing deals. We have all been taught to believe, axiomatically, that “more information is better information.” Current outsourcing deals generally reflect this approach, drawing “every leaf on every tree” to describe the outsourced and retained services.

More information is not necessarily better information, however. Better information would not only clearly describe a process, but also provide a better analytical framework for describing future processes.

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A Governable Outsourcing Deal - Part II

Why do we create ungovernable deals?

Outsourcing deal documents fail to support governance for many reasons. Chief among them is that the deal paper is simply too complex. These documents go on for literally hundreds of pages, are full of arcane language and do not provide adequate information to permit a Customer to govern the relationship. In addition to complexity, the deal documents are often inflexible – requiring significant legal effort through amendment to reflect the growth or change in business.

The reader may wonder how a document can span hundreds of pages, yet still include insufficient information to permit quality governance. The answer is simply that the documents contain the wrong information – information that does not provide a basis for quality governance.

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A Governable Outsourcing Deal - Part I

Like most outsourcing attorneys, I have experienced the telephone book-sized outsourcing deal.  Truth be told, I even created a couple in my day.  Being in the relatively unique position of in-house outsourcing counsel, I also had the opportunity to deal with the other end of the process – governance.  While these documents were good, sometimes great, from a purely legal standpoint, many of them failed as business resources, too complex and impenetrable for mere mortals (e.g., non-lawyers) to use in their day-to-day operations.

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Keep it Simple

A few years ago, a product came out that could have - and should have - revolutionized much of the way that business information is presented. Called the “Ambient Orb,” the product was simply a sphere that glowed, usually with the stock market. Green was up - the brighter, the higher; red was down, the brighter the lower; and yellow was in the middle. The underlying goal was (and is) to create “glanceable” information - useful information that can be known without focusing on the subject matter at hand.

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Transaction Volume Forecasting in Business Process Outsourcing

Picture the job of a call center director who must provide staff to handle inbound sales calls in response to sales and marketing initiatives. Picture the job of an insurance claims operations director who also must provide staff to cleanse and adjudicate claims. If they don’t have a good estimate of inbound transaction volumes, how are they to handle the calls and transactions in a timely, efficient manner? A solid operations direction knows that transaction forecasts are the key to meeting SLAs.

Your vendors are no different. In fact, this is the number one complaint I’ve heard in the years of outsourcing vendor management. The dirty truth is that it’s probably the number one issue plaguing your operations today, and the vendors aren’t going to put their financial necks on the line if you can’t forecast well. It’s also the key to successfully managed operations, which is what we all want from our outsourcing vendors. So, it pays off to do this one function exceptionally well.

Each month, on a particular day, vendor managers should provide a rolling 6-12 month forecast in excruciating low-level detail. If you’re managing a call center, 30 minute increments for every hour of every day of every week of every month is the bare minimum. If you’re managing back office function that works in a batch-processing environment, daily forecasts are sufficient. Anything less isn’t good enough.

Typically the 2nd month of your forecast is what vendors like to call a “locked forecast”, meaning that variation from the forecast in either direction by more than a specifically defined amount in the contract either provides the vendor a minimum monthly billing amount (because the vendor has fixed costs in a variable/price per transaction model) or they will not have adequate time to provide sufficient quantities of trained staff in time for volume peaks. It therefore pays to be accurate, and the best vendor managers use quantitative methodologies based on historical volumes, sales forecasts, and internal systems/communications forecasts to be right on the money.

Forecasting requires absolute discipline, and you should measure the success of your vendor managers in this area as follows: on-time delivery of monthly forecasts and accuracy of monthly forecasts’ locked volumes (as compared to actual transaction volumes). Producing great results in these areas will allow the vendors to achieve their SLAs while meeting your customers’ needs. This area is so important, that vendor managers’ annual reviews should be in part based on their ability to achieve or exceed these metrics and it should serve as a guide for executives as to their ability to successfully manage outsourcing relationships.

Do you use specific forecasting processes you’d like to share? Do you have questions for the community on effective forecasting? Post a comment and start a conversation!

Medical Tourism - A Bypassage to India

In E.M. Foerster’s “A Passage to India,” the conflicts between British aristocracy and the Indian professional class was explored. It was a difficult story, highlighting pride, prejudice and institutionalized bias.

These days, however, passages to India (and Singapore, Argentina, Belgium and Thailand, among others) mean something entirely different for hundreds of thousands of people (about 60,000 of them, American). Instead of looking down on the native citizens, these intrepid travelers are seeking to have the native citizens save their lives, fix their knees or lift their faces. Medical tourists come from all over the industrialized world – including from countries with government-run health care, countries with relatively poor health care infrastructures and, in the case of the U.S., places with exorbitantly expensive health care systems.

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The Trouble With Outsourced Call Centers

Over the past few years, outsourced call centers have become a whipping boy for the trouble with outsourcing. We have all seen the cartoons or the YouTube videos and we have all had similar experiences… A poor customer negotiates a maze of teleprompts and menus, is placed on hold for an extended period and finally gets to speak to someone who barely speaks the language and seems to be reciting from a written script intended to frustrate the customer.

For many products, the call center is their only point-of-contact after the sale. Consumer electronics, car insurance, banking and other products and services rely heavily on their call centers to be their primary customer point-of-contact. But when this point of contact is a frustrating mess, the company’s relationship with its customer is damaged – sometimes irrevocably.

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