Outsourcing Directory

Get Your Feet on the Ground: Visit Your Outsourcing Vendors

That’s right.  Get your feet on the ground and visit your outsourcing vendors.  Before you make the determination to move operations of any size or sort offshore, do yourself, your business and your customers a material favor, and get over to wherever it is that your work is headed, and take a look.  Kick the tires, and certainly, meet the people.  And, most importantly, the local talent that will truly be managing your operations on a daily and intimate basis.

Generally speaking, an engagement of any size will result in almost fleets of Western management headed to the far flung locales you’re considering, ready to usher you through operations centers coupled with lovely dinners in lovely hotels.  However, powerpoint presentations and great steaks do not a great result make.  One of the most valuable business decisions that any company can make, in terms of outsourcing relationships, is to recognize the importance of the local talent that your vendors employ.  Further consider:

  •  Percentage of local talent versus talent “parachuted in” during crisis mode.  If the folks that are truly making the decisions about your business are not there locally in country to make the hard decisions, or not basically trusted by the global corporations you’ve entrusted your business to, you are in trouble.  Strong local talent elsewhere is no different than strong local talent at home - lower attrition, better performance, and the rise of future management. 
  • Strong local management will often, despite the best intentions of the global behemoths, be better able to reach out to local country officials and regulations.  Again, provincial governments have local power, and those companies with strong local representation will often have the upper hand, particularly where provincial tax incentives translate to lower rates to bring in volume business and provide local jobs.
  • Facilities.  You may very well be amazed at the top notch facilities that you visit elsewhere.  Facilities that include sleeping quarters, showers, complete food services at all hours, and many transportation options make these jobs ever more valuable to the associates that provide your services.  Valuable jobs make for lower attrition and better quality - in a manner that is intangible yet highly valuable to your business.  In this dawn of labor arbitrage in many parts of the globe, these intangible (only to you) benefits are key. 

The cost of travel, although occasionally daunting, is well worth the expense.  Meet your local talent, and recognize the value that they will import to your business.   

Outsourcing Problem Resolution - the Escalation Protocol

Even with the best of planning and implementation, the reality is that from time to time outsourcing projects will run into challenges.  Often, the frontlines are manned by operations folks that are tasked with getting the work done, period.  However, those same folks need help, but where to go?  A clearly defined escalation protocol that enables and empowers both vendor and company to meet, confer and work to resolve issues may be one of the most powerful tools that all parties to an outsourcing engagement may possess.

  1. Clearly define the protocol for escalation.  That is to say, not all situations require the four alarm fire bell.  Develop appropriate response plans for a variety of expected, and unexpected, situations
  2. Clearly define the key players in the engagement, from day-to-day operations contacts all the way up to corporate sponsors and decision-makers
  3. Clearly define the timelines for escalation and response.  Critical issues such as loss of connectivity must obviously be addressed in a much quicker response time than a non-critical issue. 
  4. Develop service levels around those key escalation points, and also the procedures for response.  It’s as important how the issues are resolved, and when, as the issues themselves.

The development of escalation protocol, well-communicated internally to your team, will give power and voice to the issues at hand.  An open forum, in a contractual and operational perspective, is one of the key elements to a successful outsourcing engagement and the resolution of issues.

Outsourcing Project Implementation

A successful implementation or transition of work from Company to outsourcing vendor is crucial to developing a strong relationship, as well as ensuring consistent service levels.  Implementation plans must be drafted and agreed to by both parties during the negotiation of a Statement of Work, and detailed within a Specifications Manual that clearly articulates scope, responsibilities and timelines.  Failure to address the requirements for a smooth transition of services will cost both time and money, and in many cases, goodwill, on the part of the Company, Vendor and in worst cases, Customers.

Key steps for a successful project implementation include:

  • Clear definition of scope of project, including timelines associated with future phases of scope to be implemented
  • Concise documentation of the steps associated with the transition of work, including technical and general business requirements
  • Planning for the transition of Company associates, including any WARN Act obligations
  • Agreement by all parties as to the project plans, best detailed in a Specifications Manual that is attached as an Exhibit to a binding legal agreement

It is important to remember that at the end of the day, services must be provided.  A project implemented poorly may have a serious impact on the ability of a Company to provide those services, whereas a well-planned and well-executed implementation will bring about the desired result (e.g. cost savings) far sooner, enabling a ROI on time and target - a win win for both Company and Vendor.

Multiple Service Center Locations: the Benefits of Redundancy

Multiple service center locations cross-trained and able to ramp up for temporary volume spikes, or as mitigation pertaining to disaster recovery, is smart business and well worth the financial impact.  Your customers expect service, and in today’s global world, that service is often required to be 24/7.  To meet the demands of your customers in this ever-changing world, multiple service centers enable the selection of a larger, better educated workforce and in some cases, without the risks of labor arbitrage associated with putting your eggs in only one or limited geographic baskets. 

By diversifying your labor pool across either multiple service centers, or multiple vendors, your company can leverage human capital in multiple timezones, and provide adequately staffed workforces should temporary situations such as connectivity loss, or in longer term situations due to geopolitical or physical events.

Multiple service centers allow also for:

  • Human capital.  In this day and age, your labor pool isn’t limited to Birmingham, but rather Bangalore, Boston and Bacolod City.
  • Diversified risk.  A typhoon in Manila’s effects on Mumbai is highly unlikely.
  • Overflow.  Cross-training agents in multiple service centers, coupled with strong workforce management enable agents in other locations to meet volume demands, occasionally unforeseen.

From a cost perspective, redundancy costs money.  Utilizing one vendor in multiple locations is generally deemed more cost-effective than multiple vendors in multiple locations, as the overall volume to one vendor provides leverage in terms of price.  While systems redundancy is now the accepted norm, many companies do not yet realize the value of human capital redundancy, often until it’s too late.

Outsourcing Governance through Service Levels

If you are an outsourcing manager, you know that services must be provided to your customers, regardless of systems outages or schedule adherence issues.  At the end of the day, services must go on.  Service levels often include such performance requirements as turnaround time, systems uptime  and average handle time or time to answer.  Each of these metrics speaks to the need for services to be provided, and within an appropriate timeline.  Governance of vendor relationships through service level performance is also indicative of this need.  This governance may include alternate service center locations in the event of unforeseen volume or outages, or cross-training of FTEs to handle transactions during these times.

Service levels provide performance measures to be sure, but also enable companies to monitor many other less obvious trends.  As service levels begin to decrease, for example, for turnaround time, what is the reason?  Is it a capacity issue, or is it due to attrition at a particular service center?  Active governance will probably give you that answer much quicker, saving you time and money, as well as customers.

Outsourcing Pitfall: Customer Abrasion

We’ve all experienced it - you call an airline, a bank, your insurance company, and the voice on the other end of the line gives it away - an outsourced call center.  Accents so pronounced to obviously give it away cause unnecessary abrasion with many customers, and not just in the US.  Our expectation is that our banks, credit card and insurance companies zealously safeguard our identities and private health information, and therefore the thought that folks in far flung locales have such access is disheartening to many.  The point here is that a call center with good accent neutralization training, together with a bit of cultural education, can alleviate a good deal of the worry associated with this type of outsourcing.  Such neutralization will limit the number of customer complaints associated with outsourced call centers.

Of course, the reasons why our airlines, banks and insurance companies outsource call centers is to not only to reduce overhead costs, but also to increase the level of service provided.  It’s no secret that one call center agent in the US may make in terms of monthly wages what two, three or more agents may make in another part of the world.  Thus, more agents may be hired and trained to answer more calls more quickly.  However, customer service is not only judged on the service, but who is providing that service.  An agent that sounds familiar, like the teller at the bank, or your insurance agent, will provide a measure of customer satisfaction that is hard to quantify but nonetheless important. 

Outsourcing Risk Mitigation

Political stability is a real risk when outsourcing offshore.  Although there may be an analogy between the rise of a middle class due to better employment opportunities, and the stability of the governments of those countries, there isn’t always an analogy between the rise of outsourcing service employment and the appropriate infrastructure necessary to support those services.  In 2007, in the developing world, basic infrastructure such as basic telephone service through the use of fiber optic cable remains less stable and certainly less available than cellular phone service for most people.  Other infrastructure needs such as appropriate building codes, highways, sanitation and similar needs remain outdated.  Thus, the reason for mitigating location risk is that in the event of a natural or political disaster,  multiple centers, previously cross-trained, will step in to meet the required service levels.  At the end of the day, we need our services performed, and the best way to achieve our goals of continuous service and the best way for our outsourcing service providers to meet our required service levels, is to spread the risks around.

Diversification of Outsourcing Center Locations

In the Tier 1 Call Center space, the Philippines has proven to be an excellent location for outsourcing.  Generally speaking, acceptable political stability (excepting Mindanao in the far South), a large population of English speakers with a far less discernible accent than India or elsewhere in the developing world, and a large base of college-educated adults that are otherwise under-employed.  However, many if not most of the outsourcing vendors in the Philippines are in the general vicinity of Manila.  And Manila is prone to typhoons that can and have on occasion wreaked havoc on the population and infrastructure.  The point to be made here is this - if all of your outsourcing services are conducted in either one center, or one general geograhic location, your company and by extension your customers are at conceivably great risk.  Diversification of physical locations will allow for better Disaster Recovery procedures to be implemented, as if a typhoon hits Manila and a service center goes offline due to power failure or the inability of folks to get to work, then services may be shifted to another center elsewhere not affected by the calamity in Manila. 

Contracts with  service providers should include provisions for such force majeure conditions, and specify timelines as to when services must be back up and running, even at diminished capacity, based upon the shift of services to other non-affected locations.  The idea here is that services must be performed, and therefore the service provider must have capacity as well as (at least) minimally trained staff elsewhere to perform services and meet service levels.  Obviously, this all sounds good and makes sense in a perfect world, however, cost constraints often dictate the ability of a company to require such strong force majeure and disaster recovery dictates.  Alas, Mother Nature or Father Politics remain a part of our world, and thus when spreading our business to disparate locales, there’s a case to be made for the cost benefit analysis between increased cost and the guarantee of services performed to lower cost and the threat of service outage.  The impact to customers, and your company, may make the risk too great to bear.

Outsourcing Service Level Credits

Contractually provided service levels ensure levels of performance, such as quality and timeliness, and are a framework under which both company and vendor can manage the outsourcing relationship.  Failure to meet service levels should result in financial penalties to the vendor.  Specific service levels that are critical, such as those pertaining to regulatory compliance, may be weighted to reflect their importance. 

From a contractual standpoint, a total percentage of dollars at risk per month per Statement of Work, or across multiple Statements of Work, must be determined.  For example, if an agreement calls for a maximum of 20% at risk per month, multiple service levels must be weighted according to importance to reach that 20%.  In addition, if more than one service level is missed for a given month, an accelerator may be used to reach that maximum at risk sooner.  Continued service level failures should result in contractually required action plans to address such failures.  In the event that chronic service level failures occur after such action plans have been acted upon, the Statement of Work should be terminated for cause, without penalty to company.

Sourcing Your BPO Vendor

Not all BPO service providers are created equal.  The RFP process, though time consuming to be sure, can ultimately save time otherwise spent in prolonged and costly implementations.  This process can also be an exercise in thought and internal due diligence - what are the business, technical and disaster recovery requirements associated with the work? Better definition of requirements presented to potential vendors in the form of an RFP that includes a complete Statement of Work will enable vendors to more accurately assess and bid. 

Potential vendors should be asked to submit responses to the RFP within specified guidelines.  Review of the RFP responses should also include site visits to the proposed vendor locations, to verify capacity and scale.  While sourcing your BPO service provider, other factors to consider are:

  • Price
  • Geographic location stability
  • Capacity to scale
  • Financial stability of the company
  • Talent of local management of BPO sites
  • Attrition rates of local BPO sites

The time and effort spent to intelligently source your BPO Service Provider will ensure a more successful transition of work, as well as better long term results.

Outsourcing Governance is a Necessity

Ongoing governance through strong vendor management is a necessity for good outsourcing ventures.  Performance measurement through service levels alone will not suffice in the long term.  The establishment of a key group of specified individuals, for both company and vendor, will go a long way toward increasing vendor performance.  In this day and age of electronic communication, at the cost of telephone calls and interpersonal working relationships, we lose sight of the value of direct communication with our outsourcing partners.  Outsourcing agreements should specifically call out, by virtue of an Attachment or Exhibit, the pre-defined roles and responsibilities for ongoing governance for a given Statement of Work, as well as the structure of meetings to be held, and the protocol for escalation in the event of performance issues.

Outsourcing Definitions

We are constantly being asked for a definition of outsourcing, especially by students and researchers.  Following is a high-level definition covering outsourcing in general, IT outsourcing, business process outsourcing and knowledge process outsourcing.

Outsourcing 

Outsourcing is the process of contracting a third party to manage or operate a non-core business function in order to reduce cost and increase efficiency.  Outsourcing is typically conducted offsite by companies who have the infrastructure, manpower and know how to run the business function at a profit. Offshore outsourcing or “offshoring” is the process of outsourcing a business function in another country, typically to take advantage of lower labor costs and greater access to technical skill sets. In contrast, nearshore outsourcing or “nearshoring” is the process of outsourcing a business function in a contiguous or same-continent country. The advantage of this, according to proponents, is time zone, language and cultural similarities which enable business to flow more smoothly.

 IT Outsourcing

IT Outsourcing involves the external management of an IT process or system by a third party in order to reduce cost and improve efficiency.  IT Outsourcing is typically conducted offsite by companies who have the infrastructure, manpower and know how to run the IT process or system at a profit.  The term IT outsourcing encompasses a variety of IT services, from mainframe management to remote systems administration, database administration, security management, application hosting, website design and hosting, and custom software design, development and maintenance.

Business Process Outsourcing

The term business process outsourcing (BPO) was coined to differentiate IT outsourcing services from more manual or manpower-intensive services, such as back office, call center and human resources (HR) services.   The most common types of BPO projects involve high-volume data entry, data processing, document scanning and coding.

Knowledge Process Outsourcing

Knowledge process outsourcing (KPO) is the outsourcing of white collar knowledge work, such as research, analysis, writing, report preparation and professional consulting support. Heralded as a step up the value chain from BPO, KPO is harder to commoditize and less capital and infrastructure-intensive. India, with its large English-speaking talent pool, is uniquely positioned to ride the KPO wave. India’s leadership in IT outsourcing plays a big part in this ride, as many KPO services require the use of publishing, business intelligence, computer-aided design and search technologies. Other KPO rising stars include the Czech Republic, China, Ireland, Israel and Russia.

Some of the challenges facing KPO include a lack of domain experts to fill the demand, confidentiality and security concerns, and the need to maintain high standards. Western companies that work closely with their KPO vendors to recruit, train and groom offshore knowledge workers will reap the greatest rewards.